Work

Reach out

Art Director

Brand Designer

Visual storytelling

crafted for

brand impact

Featured Work

Boar’s Head

campaign

digital

content

Wildbatch

visual id

packaging

3D

Wendy’s International

campaign

social

content

The Expo

visual id

collateral

motion

Velux Pro

visual id

campaign

social

Butcher & Bee

illustration

merch

Anthem Food Hall

visual id

collateral

Blue Jeans Go Green

campaign

social

content

Superatomic

visual id

motion

About me

Always

Designing

I’ve spent the past 15 years building brands, campaigns, and content — leading work for Boar’s Head and Wendy’s, shaping visuals for MTV, and teaming up on independent projects full of character and grit.

 

Currently, I’m a Senior Art Director at Mode, where I lead cross-disciplinary projects and mentor a team of designers, helping shape thoughtful, high-caliber creative work.

 

I specialize in identity systems, custom typography, and art direction across tactile brand extensions, digital, and photo/video production.

Creative

Elasticity

From brand to campaign, digital to production, I’m comfortable moving between mediums and finding the right approach for each. Whether I’m on set, behind the screen, or deep in concepting, I work to create thoughtful, high-impact experiences that meet the moment and move the work forward.

What I Do

Art Direction

I focus on shaping work that feels cohesive, considered, and visually strong. I lead shoots, build systems, and refine details with purpose throughout.

Brand Design & Illustration

I build brands with personality and range. From custom type to full systems, I aim for work that’s clear, distinct, flexible, and full of character.

Motion Graphics

I bring brand systems to life through motion. I focus on clarity, tone, and rhythm, keeping things purposeful rather than overly complex or decorative.

Digital Experiences

I design digital work that supports the story. I consider structure, usability, and how the brand feels across every screen, format, and interaction point.

Conceptual Thinking

I lead with ideas that hold up before anything’s designed. I look for clear, thoughtful concepts that shape direction and strengthen the work that follows.

Design Leadership

I lead design teams by example and support others in doing their best work. I mentor, give clear feedback, and push for ideas that raise the bar.

Recent Awards & Recognition

Winning Moments

A celebration of creativity that made an impact, recognized by the industry.

2024 ADDY® Awards

Local Gold (Charlotte)

2024 ADDY® Awards

Regional Gold (District 3)

2024 ADDY® Awards

National Silver

WOLDA 2022 AwardsSilver

WOLDA 2020 AwardsGold X2

2020 ADDY® Awards

Local Gold X2

2020 ADDY® Awards

Local Judge’s Choice

2024 ADDY® Awards

Local Silver

2019 PROMAX® BDA

Global Excellence Gold

2019 PROMAX® BDA

Global Excellence Silver

Let’s Talk

I’m always open to new projects, collaborations,or just trading ideas.

HelloRob.Design@gmail.com

Charlotte, NC

Currently: Sr. Art Director @madebymode

Site Map

Home

 

Work

 

About

Work

Reach out

Art Director

Brand Designer

Brand Art Director

Visual storytelling

crafted for

brand impact

Featured Work

Wildbatch

visual id

packaging

3D

Boar’s Head

campaign

digital

content

Wendy’s International

campaign

social

content

Blue Jeans Go Green

campaign

social

content

Butcher & Bee

illustration

merch

The Expo

visual id

collateral

motion

Velux Pro

visual id

campaign

social

Superatomic

visual id

motion

Anthem Food Hall

visual id

collateral

About me

Always

Designing

I’ve spent the past 15 years building brands, campaigns, and content — leading work for Boar’s Head and Wendy’s, shaping visuals for MTV, and teaming up on independent projects full of character and grit.

 

Currently, I’m a Senior Art Director at Mode, where I lead cross-disciplinary projects and mentor a team of designers, helping shape thoughtful, high-caliber creative work.

 

I specialize in identity systems, custom typography, and art direction across tactile brand extensions, digital, and photo/video production.

Creative

Elasticity

From brand to campaign, digital to production, I’m comfortable moving between mediums and finding the right approach for each. Whether I’m on set, behind the screen, or deep in concepting, I work to create thoughtful, high-impact experiences that meet the moment and move the work forward.

What I Do

Art Direction

I focus on shaping work that feels cohesive, considered, and visually strong. I lead shoots, build systems, and refine details with purpose throughout.

Brand Design & Illustration

I build brands with personality and range. From custom type to full systems, I aim for work that’s clear, distinct, flexible, and full of character.

Motion Graphics

I bring brand systems to life through motion. I focus on clarity, tone, and rhythm, keeping things purposeful rather than overly complex or decorative.

Digital Experiences

I design digital work that supports the story. I consider structure, usability, and how the brand feels across every screen, format, and interaction point.

Conceptual Thinking

I lead with ideas that hold up before anything’s designed. I look for clear, thoughtful concepts that shape direction and strengthen the work that follows.

Design Leadership

I lead design teams by example and support others in doing their best work. I mentor, give clear feedback, and push for ideas that raise the bar.

Recent Awards & Recognition

Winning Moments

A celebration of creativity that made an impact, recognized by the industry.

2024 ADDY® Awards

Local Gold (Charlotte)

2024 ADDY® Awards

Regional Gold (District 3)

2024 ADDY® Awards

National Silver

WOLDA 2022 AwardsSilver

WOLDA 2020 AwardsGold X2

2020 ADDY® Awards

Local Gold X2

2020 ADDY® Awards

Local Judge’s Choice

2024 ADDY® Awards

Local Silver

2019 PROMAX® BDA

Global Excellence Gold

2019 PROMAX® BDA

Global Excellence Silver

Let’s Talk

I’m always opento new projects, collaborations,or just trading ideas.

HelloRob.Design@gmail.com

Charlotte, NC

Site Map

Home

 

Work

 

About

Currently: Sr. Art Director @madebymode

Work

Reach out

Art Director

Brand Designer

Visual storytelling

crafted for

brand impact

Brand Art Director

Featured Work

Boar’s Head

campaign

digital & interactive

content

Wildbatch

visual id

packaging

3D

Wendy’s International

campaign

social

content

Blue Jeans Go Green

campaign

social

content

Butcher & Bee

illustration

merch

The Expo

visual id

collateral

motion

Anthem Food Hall

visual id

collateral

Velux Pro

visual id

campaign

social

Superatomic

visual id

motion

About me

Always

Designing

I’ve spent the past 15 years building brands, campaigns, and content — leading work for Boar’s Head and Wendy’s, shaping visuals for MTV, and teaming up on independent projects full of character and grit.

 

Currently, I’m a Senior Art Director at Mode, where I lead cross-disciplinary projects and mentor a team of designers, helping shape thoughtful, high-caliber creative work.

 

I specialize in identity systems, custom typography, and art direction across tactile brand extensions, digital, and photo/video production.

Creative

Elasticity

From brand to campaign, digital to production, I’m comfortable moving between mediums and finding the right approach for each. Whether I’m on set, behind the screen, or deep in concepting, I work to create thoughtful, high-impact experiences that meet the moment and move the work forward.

What I Do

Art Direction

I focus on shaping work that feels cohesive, considered, and visually strong. I lead shoots, build systems, and refine details with purpose throughout.

Brand Design & Illustration

I build brands with personality and range. From custom type to full systems, I aim for work that’s clear, distinct, flexible, and full of character.

Motion

I bring brand systems to life through motion. I focus on clarity, tone, and rhythm, keeping things purposeful rather than overly complex or decorative.

Digital Experiences

I design digital work that supports the story. I consider structure, usability, and how the brand feels across every screen, format, and interaction point.

Conceptual Thinking

I lead with ideas that hold up before anything’s designed. I look for clear, thoughtful concepts that shape direction and strengthen the work that follows.

Design Leadership

I lead design teams by example and support others in doing their best work. I mentor, give clear feedback, and push for ideas that raise the bar.

Recent Awards & Recognition

Winning Moments

A celebration of creativity that made an impact, recognized by the industry.

2024 ADDY® Awards

Local Gold (Charlotte)

2024 ADDY® Awards

Regional Gold (District 3)

2024 ADDY® Awards

National Silver

WOLDA 2022 AwardsSilver

WOLDA 2020 AwardsGold X2

2020 ADDY® Awards

Local Gold X2

2020 ADDY® Awards

Local Judge’s Choice

2024 ADDY® Awards

Local Silver

2019 PROMAX® BDA

Global Excellence Gold

2019 PROMAX® BDA

Global Excellence Silver

Let’s Talk

I’m always open tonew projects, collaborations,or just trading ideas.

HelloRob.Design@gmail.com

Charlotte, NC

Site Map

Home

 

Work

 

About

Currently: Sr. Art Director @madebymode