Reach out
Art Director
Brand Designer
Visual storytelling
crafted for
brand impact
Featured Work
Boar’s Head
campaign
digital
content
Butcher & Bee
illustration
merch
Blue Jeans Go Green
campaign
social
content
Velux Pro
visual id
campaign
social
Superatomic
visual id
motion
I’ve spent the past 15 years building brands, campaigns, and content — leading work for Boar’s Head and Wendy’s, shaping visuals for MTV, and teaming up on independent projects full of character and grit.
Currently, I’m a Senior Art Director at Mode, where I lead cross-disciplinary projects and mentor a team of designers, helping shape thoughtful, high-caliber creative work.
I specialize in identity systems, custom typography, and art direction across tactile brand extensions, digital, and photo/video production.
Creative
Elasticity
From brand to campaign, digital to production, I’m comfortable moving between mediums and finding the right approach for each. Whether I’m on set, behind the screen, or deep in concepting, I work to create thoughtful, high-impact experiences that meet the moment and move the work forward.
What I Do
Recent Awards & Recognition
2024 ADDY® Awards
Local Gold (Charlotte)
2024 ADDY® Awards
Regional Gold (District 3)
2024 ADDY® Awards
National Silver
WOLDA 2022 Awards
Silver
WOLDA 2020 Awards
Gold X2
2020 ADDY® Awards
Local Gold X2
2020 ADDY® Awards
Local Judge’s Choice
2024 ADDY® Awards
Local Silver
2019 PROMAX® BDA
Global Excellence Gold
2019 PROMAX® BDA
Global Excellence Silver
Let’s Talk
I’m always open
to new projects, collaborations,
or just trading ideas.
HelloRob.Design@gmail.com
Charlotte, NC
Currently: Sr. Art Director @madebymode
Site Map
Home
Work
About
Reach out
Art Director
Brand Designer
Visual storytelling
crafted for
brand impact
Brand Art Director
Featured Work
Boar’s Head
campaign
digital & interactive
content
Blue Jeans Go Green
campaign
social
content
Butcher & Bee
illustration
merch
Velux Pro
visual id
campaign
social
Superatomic
visual id
motion
About me
Always
Designing
I’ve spent the past 15 years building brands, campaigns, and content — leading work for Boar’s Head and Wendy’s, shaping visuals for MTV, and teaming up on independent projects full of character and grit.
Currently, I’m a Senior Art Director at Mode, where I lead cross-disciplinary projects and mentor a team of designers, helping shape thoughtful, high-caliber creative work.
I specialize in identity systems, custom typography, and art direction across tactile brand extensions, digital, and photo/video production.
Creative
Elasticity
From brand to campaign, digital to production, I’m comfortable moving between mediums and finding the right approach for each. Whether I’m on set, behind the screen, or deep in concepting, I work to create thoughtful, high-impact experiences that meet the moment and move the work forward.
What I Do
Art Direction
I focus on shaping work that feels cohesive, considered, and visually strong. I lead shoots, build systems, and refine details with purpose throughout.
Brand Design & Illustration
I build brands with personality and range. From custom type to full systems, I aim for work that’s clear, distinct, flexible, and full of character.
Motion
I bring brand systems to life through motion. I focus on clarity, tone, and rhythm, keeping things purposeful rather than overly complex or decorative.
Digital Experiences
I design digital work that supports the story. I consider structure, usability, and how the brand feels across every screen, format, and interaction point.
Conceptual Thinking
I lead with ideas that hold up before anything’s designed. I look for clear, thoughtful concepts that shape direction and strengthen the work that follows.
Design Leadership
I lead design teams by example and support others in doing their best work. I mentor, give clear feedback, and push for ideas that raise the bar.
Recent Awards & Recognition
Winning Moments
A celebration of creativity that made
an impact, recognized by the industry.
2024 ADDY® Awards
Local Gold (Charlotte)
2024 ADDY® Awards
Regional Gold (District 3)
2024 ADDY® Awards
National Silver
WOLDA 2022 Awards
Silver
WOLDA 2020 Awards
Gold X2
2020 ADDY® Awards
Local Gold X2
2020 ADDY® Awards
Local Judge’s Choice
2024 ADDY® Awards
Local Silver
2019 PROMAX® BDA
Global Excellence Gold
2019 PROMAX® BDA
Global Excellence Silver
Let’s Talk
I’m always open to
new projects, collaborations,
or just trading ideas.
HelloRob.Design@gmail.com
Charlotte, NC
Currently: Sr. Art Director @madebymode