CASA ISPIRATA
VISUAL BRAND IDENTITY
As part of the creative team at MODE, we were tasked with developing the visual brand identity for a premium, Italian-American-influenced home furnishings brand. The custom lettered brand mark elicits an authentic quality that inspires confidence, reflects refinement, and establishes a sense of timeless modernity. The mark draws inspiration from vintage Italian automotive brands circa 1960, blended with a European refinement found in modern-day haute couture. The result is a brand mark that is both handsome and beautiful, uniquely distinctive, charmingly memorable, and rooted in heritage.
CREDITS
Creative Director: Ian Varrassi
Art Direction & Design: Rob Ramirez
