THE EXPO LAS VEGAS
VISUAL BRAND IDENTITY
As part of the creative team at MODE, we were tasked with developing the visual brand identity for the soon-to-be Largest convention center in Las Vegas. The bold mark was designed to represent the flexibility and scale of the conference and exhibition space opening in 2020, while the typographic solution and animation of the “x” reflect the idea of marking a destination. The custom-drawn geometric letterforms animate to shift in scale and orientation, with both vertical and horizontal configurations reflecting the malleability and ever-changing function of the space.
CREDITS
Creative Director: Ian Varrassi
Art Director: Rob Ramirez
Design & Animation: Rob Ramirez
